If you've ever wanted to throw your computer against the wall or pull every strand of hair out over some Facebook ads you're definitely not alone.
As a marketing consultant, I see a lot of educational craziness on the Internets (yes, Internets, plural). Everyone's selling their master plan on how to grow a business, hack Instagram, crack the code on Facebook ads and turn your idea into a $10,000 money machine overnight. Having a problem with your business? I'm confident that within seconds, you'll be able to find at least 10 eBooks full of quick fixes.
And even though, a chunk of the material is credible and can be extremely practical advice to entrepreneurs at any level, constantly heeding this advice is slowly ruining your business. Here's why:
Marketing is not a one-size-fits-all solution.
Ooooh... say it one mo' time, please.
Marketing is NOT a one-size-fits-all solution and chances are you may be treating it like it is.
Does this sound like you?:
- You've already wasted a ton of money on Facebook Ads and you still don't get it
- Instagram kinda works but you're not really getting sales from it
- You wonder if it's even worth having a Twitter account
- You're really frustrated that sales are not consistent even following all the guides and webinars
All these PDFs, webinars, and eBooks are great for providing examples of how to tackle different aspects of marketing. It's one person's example of how something they did worked for their model, of their business, with their resources, and their audience etc. I can't even count how many times a client has come to me feeling discouraged about their inability to replicate someone else's marketing program, tutorial, or course etc.
This is what worked for THEIR business... not YOURS.
I'm all for sharing the story and providing practical advice. But after 10 years of marketing for dozens of businesses across multiple industries, I can confidently say following someone else's blueprint for marketing your business, does more damage than good. Your qualities, perspective, talents, and experiences are entirely unique. You'll need to create your own "secret sauce" for marketing your business. And trust me, that "hash tag hack" wasn't going to do it.
For just about any developing spending time figuring out what's going to work best for your business is a fundamental key to it's longevity. There are hundreds of ways to attract new customers and some of the best performing tactics are 100% free.
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