Emails have been around for a long time, so it’s not surprising that it has become a channel of opportunity and a powerful tool for businesses and marketers to deliver a message. Usually, they use email newsletters as a method to communicate their business. However, some are still confused about how email marketing and email newsletters differ, so some still fail to utilize email effectively.
Essentially, an email newsletter is a form of email marketing strategy. However, there’s a distinct line between the two, and as a marketer, you need to understand their differences so you can create an appropriate email for your intended audience.
What Are Email Newsletters?
Before anything else, you need to know what email newsletters are. You have probably received or are constantly receiving this kind of email since newsletters are meant to occur regularly. They consist of informational content usually summarized into one email so viewers can scroll through. Email newsletters do not aim to sell products to the reader but rather to create engagement. They do this by providing readers with information or articles relevant to their interests or lifestyle.
The frequency of sending newsletters will depend on how often news or updates occur. Some send their newsletter daily, some are weekly, and some still stick with a monthly schedule.
If you send a newsletter, you must know that it is not recommended to push or sell your product. While you can provide a call-to-action, the best email newsletters are the ones that are informational but direct to the point and simple, but still catchy. The more your newsletters are catchy and straightforward, the more your recipients will open and read your email.
What Is Email Marketing?
Email marketing differs from email newsletters in terms of its goals. Unlike email newsletters that don’t sell products, email marketing is heavy in doing this. Email marketing is meant to persuade readers who agreed to receive an email from you to make a particular action to your business.
For example, you must convince them to download your app or purchase a product or service that you offer through your email. There are different email marketing strategies you can use, and some of them include the following:
- Welcome email for your first-time subscriber who agrees to receive the emails that you send
- Emails that consist of coupons or invitations to special events as a promotional tactic
- Emails intended to retain your current customers by sustaining engagement
- Email nurture campaigns to guide readers through the buying process
While email marketing is meant to push your product or service, remember not to overwhelm your recipients with so much email marketing because they might unsubscribe from your brand. Worst case scenario, they might also tag your email as spam.
Email marketing and email newsletters are both powerful marketing strategies when leveraged correctly. Now that you have learned the difference between the two, you can craft the right marketing plan for your business. Once you have mastered email marketing, you can increase your chances of garnering significant results, both in leads and conversions.
If you are ready to leverage email marketing for your business, let Las Vegas-based The Strategy Channel help you! We provide email marketing services with a promise to send personalized emails that tell stories, share promotions, and build relationships to convert visitors into customers. Get in touch with us today to learn more about our services!