You might be wondering if print advertisements are still a viable sales and marketing strategy in the age of smartphones, tablets, and computers. “Do people still read magazines and newspapers?” you might ask. It may surprise you to find out that, yes, many people still do.
However, this does not imply that all businesses and industries will get the desired benefits from print advertising. Some companies will always outperform others.
If you're unsure if this method is suitable for you, this article will walk you through the various elements to consider when putting out a print ad.
Is Print Advertising Still Relevant?
The short answer is yes, indeed. In fact, because of the prevalence of fraudulent and misleading advertisements on the internet, print remains one of the most reliable marketing channels available. Consumers trust print ads in newspapers and magazines 82 percent of the time, according to MarketingSherpa. Furthermore, customers are more likely to remember a print ad than a digital ad.
This type of advertising is not going away in the United States, with companies expected to spend over $13 billion in print advertising in 2021.
Is It a Good Option for Me?
Although print advertising may not suit all organizations, it can be highly beneficial to many. If you're a small business attempting to attract local customers, it might work for you. Small businesses can increase impressions and awareness by placing ads in local magazines, which are typically far more cost-effective, making it more affordable to put out an ad on multiple issues.
The geographical location of your target audience is also a factor to consider. Because high-speed internet is a widespread problem in rural areas, residents rely increasingly on local newspapers for information. Social media advertising and digital campaigns will be largely ineffective if a significant percentage of your target audience doesn’t spend much time online. Furthermore, because rural areas have fewer people, a piece of direct mail can be an effective way to reach your target demographic.
Finally, if you're promoting a local event, print ads are a fantastic option. This is ideal for grand openings, product debuts, and sales, among other occasions. Local newspaper ads, flyers, and direct mail pieces can help increase the number of attendees to the local event you are planning.
When Is It Not a Good Option?
In contrast to brick-and-mortar enterprises, online brands are unlikely to benefit from print advertisements. Because e-commerce sites are not location-based, they may reach a far bigger audience through a digital marketing campaign. Instead of print ads, you might utilize the funds to upgrade your website, start an email marketing campaign, or boost social media ads.
If your target audience is too large, it will also not be a viable alternative. You may not be able to maximize your print ads if you have a large audience spanning different markets, interests, or demographics because various publications and newspapers cater to distinct groups.
Finally, if you are on a tight budget, don't bother. Before purchasing a product or trying out a service, most clients will need to see an advertisement numerous times.
Print ads are a worthwhile investment for various businesses, even though they can be more expensive and time-consuming to produce than their digital counterparts. For many firms, print is still a viable option. However, they are more suited to small enterprises in rural locations and unique products and services.
If you need help with small business marketing in Las Vegas, The Strategy Channel offers strategic marketing campaigns, website design, SEO, print and digital ads, social media campaigns, and more. Talk to us now!