The holiday season is quickly approaching! Is your business ready for all of the biggest shopping days of the year? Check out this newly released marketing strategy for the final months of 2019. The holidays are literally right around the corner -- which means if you haven't been planning for the holiday season, it's time […]
Anyone else love waking up to angry or threatening emails from disgruntled customers? Doesn't it just make your day? Just the other day, we received a somewhat aggressive email from a customer that was unhappy about a mixup with her order. We investigated her complaint immediately, owned the fulfillment error and offered a number of […]
Are you or someone you know interested in starting their very first online store? Before you start choosing branding swatches, purchasing domains and picking out business names, learn more about why I urge people to think twice (in a good way, of course) before launching an e-commerce store. If I see one more “I made […]
The 2018 Alex Okafor Youth Football Camp was a success! After several months of strategic planning, marketing, graphic, web, my agency threw our second Camp Okafor with our sports partners, Brand Bayless Consulting. This year we hosted nearly 200 aspiring student-athletes, NFL players, family, friends, and community leaders at the brand new "Pfield" Stadium in Pflugerville, […]
It's the question of the year: How do I raise my prices or earn start earning what I'm worth? Yay! You finally made it out of the first stages of your business. You endured the endless torture I call the "first fews" of entrepreneurship: first sales, first customer, first chargeback, the first time you saw […]
If you've ever wanted to throw your computer against the wall or pull every strand of hair out over some Facebook ads you're definitely not alone. As a marketing consultant, I see a lot of educational craziness on the Internets (yes, Internets, plural). Everyone's selling their master plan on how to grow a business, hack […]
Do you have a schedule for your home business? If not you will need one. Running a home business is a challenging task. Running any type of business is a challenge. In order to succeed you will need to work in order to build your home business. Time management is key. Self-discipline is a must […]
