eCommerce businesses have a number of major issues. One of them is shopping cart abandonment. While it sounds trivial, consider this: customers that didn't finish the checkout process can cost eCommerce companies billions. Shopping Cart Abandonment: Why Does This Happen? Before addressing the issue at hand, of course, it's key to look into the causes. […]
Many companies and commercial establishments rely on the efficiency of their websites to make their brand’s presence felt online. It is one of the only ways that they can garner more customers towards their products and services. You may be one of those hoping to achieve the same thing, and chances are, you are also […]
The world of business is a competitive landscape. And it’s important to find ways to stand out from the crowd and beat your competition. One way to cement yourself as the best in the business is through effective video marketing. Many businesses have been incorporating video marketing into their overall content strategy, and it seems […]
Business owners who wish to expand their reach often try their luck on the internet to reach a wider audience. If you want more consumers to learn about your products or services, you should consider improving your digital marketing campaigns to witness results. One essential way to promote your brand successfully is through content marketing, […]
Companies often go to great lengths just to get the word out regarding their brand. Marketing and advertising are the two primary ways to do this. Traditional practices include physical posters, banners, print ads, and television commercials, to name a few. Nowadays, digital methods are the norm because it’s significantly more accessible—and more strategic. There […]
Digital marketing is a valuable tool for businesses that wish to make their brand more known and recognizable amongst their target market. While many are already familiar with the different tools used to boost a company’s sales numbers, there are still some who have no solid grasp of its main concepts yet, let alone its […]
Amongst the many social media platforms in this day and age, Facebook is certainly one of the biggest. It has 2.98 billion active users from all over the world! It's the primary space for running a marketing strategy of any sort. However, plenty of corporations and organizations don't understand the power Facebook wields just yet. […]
You might be wondering if print advertisements are still a viable sales and marketing strategy in the age of smartphones, tablets, and computers. “Do people still read magazines and newspapers?” you might ask. It may surprise you to find out that, yes, many people still do. However, this does not imply that all businesses and […]
Thinking about upgrading your existing website (or launching a new one)? I want to save you a little bit of time (and likely a LOT of frustration). Hear me out…. Website projects (whether you do it yourself or hire someone) have a reputation of taking MUCH longer than planned. Why? -- I'm glad you asked! Because […]
Emails have been around for a long time, so it’s not surprising that it has become a channel of opportunity and a powerful tool for businesses and marketers to deliver a message. Usually, they use email newsletters as a method to communicate their business. However, some are still confused about how email marketing and email […]
