Online advertising is widely used by almost all businesses already. It’s an effective way to drive traffic to websites, increase brand awareness, and drive more sales. There is one kind of online advertising approach that most companies use, and that is paid advertising.
If you’re a business owner who offers products or services to other businesses, get to know the four paid advertising options you can use for your business. These options seem to work best for B2B businesses, so you should take advantage of these to leverage your marketing strategies.
What Is Paid Advertising?
Before we get to that, let’s define paid advertising first if you have no idea what it is or have limited knowledge about it. Paid advertising is any kind of advertising that you have to pay for for your content to be shared with specific new audiences who are likely to be interested in your product or service. Essentially, it’s like boosting your organic content, wherein you pay a certain amount so that your ad can reach a wider audience.
What Are the Different Paid Advertising Options You Can Use?
You can utilize paid advertising on different platforms. Here, you will see the most popular ones that seem to work best for B2B companies:
1. The Google Display Ads
This type of paid advertising is one of the most popular. When you use this for your business, you can have the chance to display your ads on a variety of websites like Gmail, YouTube, news sites, or blogs. You can even create text, images, interactive, and video ads, which will be displayed on websites relevant to what you’re advertising.
Generally, Google designed their Google display network to allow marketers to strategically show their messaging and branding to their audience at the right place and time. What is good about this paid advertising option is that it can reach up to 90% of Internet users worldwide, which is really helpful to increase your brand awareness, traffic, and hopefully, conversion.
2. Pay-Per-Click (PPC) Advertising
This paid advertising type can save you a lot of money because you will only have to pay every time a user clicks on an ad through your website or a customer calls your business from an ad. Simply put, you will pay for your ad only when you get a result.
PPC works by bidding on the keyword or search term to make your ad show in the search results. The amount you bid on keywords will help elevate your ads into a higher position above others.
3. LinkedIn Advertising
Where can you find fellow business owners that can be your customers? No other than on LinkedIn. LinkedIn users are mostly professionals who are either senior-level influencers or in decision-making positions, so the chance that they might be looking for solutions while browsing the site and seeing your ad is probably high. So, ensure you utilize paid advertising in LinkedIn through sponsored content, sponsored messaging, or text ads for more chances of gaining quality leads.
4. Facebook Advertising
Of course, Facebook should not be off of the list. In fact, it should be one of the platforms that you should not overlook because most companies are active on the Facebook community. While it is most useful for B2C industries, you can also benefit from it as a B2B business. Why? Because among its billions of users is a company looking for a product solution that your business can provide, so you should not miss out on the chance.
Paid advertising can significantly help your business increase brand awareness, website traffic, and sales. However, paying for your ad does not guarantee that you will get quality results. Remember, your content will always be the king for your advertisement to work; paid advertising is just a tool that can help you spread out your content’s visibility for a chance to gain customers in your business.
If you need help with your sales and marketing plan, The Strategy Channel is here for you! We are a full-service digital marketing agency based in Las Vegas, helping you create strategic marketing campaigns, websites, SEO, ads, and more. Contact us today to know how we can help you!